For half a century or so, reggae and dancehall entertainers have been known to travel in groups, whether as part of a sound system or an alliance - what nowadays supporters have adapted to calling movements.
That attitude has been driven by the evolving culture of the music, says dancehall singjay Navino, who is now announcing the formation of the 'Cyaa Tame' movement.
Although signed to Stashment Records and working towards launching his career to the wider market, Navino wants to give aspiring artistes an opportunity to learn about the business and possibly shine a bit of the spotlight on them.
"Ah nuff youth in the ghetto that want a buzz but just don't know who and where to go to," Navino told THE WEEKEND STAR. "I am willing to help make that easier by assisting them at my studio and by sharing their music on my social-media pages."
Navino explained that being part of a movement always adds to an up-and-coming artiste's exposure. Navino is a former member of one of Jamaica's popular movements, JOP.
"When yuh in a movement, is like the whole transition from basic school, primary school, high school and college," he said. "Now I am moving out of college. I can say I am more mature in my attitude, the core lyrics of my music, and how I sound ... . I am more melodic."
He clarified that he's not trying to manage the up-and-coming talents who have reached out to him.
"Some of them haven't even recorded a song professionally, so I am working with producers and taking on the role similar to an executive producer that offers advice," he said.
The A Nuh Luck singjay said that movements also serve as symbols of unity.
"From we a youth a grow up, there was Gaza (headed by Vybz Kartel), and it was a crew of artiste that portrayed an image of unity and forward movement. The Jamaican people gravitate to movements more than they do to a solo artiste trying it for themselves; look at the 6ix now," he said.