Donnaray Spearheads Brand Jamaica Movement in Ghana

If there’s one thing that Donnaray Roc Born is truly passionate about, it’s Dancehall music.

Donnaray Spearheads Brand Jamaica Movement in GhanaDonnaray Spearheads Brand Jamaica Movement in Ghana

The multi-talented Jamaican creative, who hopped on the scene over 15 years ago as a choreographer, has since then grown and evolved as an award winning artistic director, talent developer, producer, among other facets.

A strong advocate for building and honing Dancehall culture in Jamaica and abroad, Donnaray is on a mission to spin the international conversation on Dancehall culture in a more positive light. To kick things off, she has started off in Ghana.

“Considering that Ghana is the gateway to Africa, I decided to go there first – tracing our origin, understanding our differences, similarities and background, as most Jamaicans are Ghanaians from the Ashanti tribe,” she explained. Getting to the root of the issue, as she explained, is essential in finding a solution.

“The majority of Ghanaians in the mainstream media see Dancehall to be an extremely negative genre,” she said, “As the Culture Ambassador and artistic director for Roc Factory, I have been instrumental in advocating & promoting positivity within Jamaican music & Dancehall culture outside Jamaica.”

The venture comes in a timely manner, when the music industry in Ghana has been affected by a series of actions that have unfortunately painted Dancehall in a negative light.

“Shatta Wale and Stonebwoy are huge Dancehall influencers in Ghana with loyal followers. Their beef initially started as a debate over who is seen as the 'King of Dancehall' in Ghana, which has escalated into an intense rivalry,” she explained, noting that the treatment of the issue stems from a misconception of what Dancehall culture is about. This is something that she is aiming to dispel. She added,

“There is a vibrant dancehall scene in Ghana and as an International Dancehall Culture Ambassador, my focus is being an educationalist on Dancehall culture; i.e. the music, fashion, lingo, dancing, etc.”

After some time and assessment in Ghana, she ignited “THE REBIRTH PROJECT” which is, as she describes, a grassroots premier movement that will positively bring change for brand Jamaica & Dancehall culture inside and outside.

“I have also created a full-scale program-oriented medium presenting positive dancehall music for mainstream airplay on a few FM platforms, while presenting dancehall themed events to educate, entertain and take away some of the negative stigma.” This is expected to culminate into a collaboration with key industry players, to promote a redefining series which harmonizes Jamaican music and culture.

She adds,“To change something, we must understand the way it’s created, formed and influenced.  Our culture should be a priority to us all in Jamaica and when we are abroad. Artistes and enthusiasts who are not Jamaicans should research the core dimensions of our foundation and values, considering they also representing brand Jamaica.”

You might like these

Return to Dancehall Reggae world homepage from Donnaray spearheads brand Jamaica movement in Ghana page


New! Comments

Have your say about what you just read! Leave me a comment in the box below.

Recommended for you...

New! Talk to me
Was the information helpful? Something needs changing? I welcome your feedback here.

Great Articles You Might Have Missed

Please send us your Feedback, News, Photos, Press Releases, Music and/or Videos to our WhatsApp Number: 1-876-395-8008 or Email:

Not what you are looking for? Search the web for more Dancehall Reggae music information below...

Also connect with on Social Media: 
Facebook | Twitter | Instagram | Youtube

Thank You!

What's New?  
Click Here
to see the VERY latest articles and features.

Dancehall Reggae music promotions

Promote Your Song or Riddim with us FREE! Click here for more information.

Recent Article

  1. Razor B launches new dancechallenge for Christmas

    Dec 11, 19 09:02 AM

    Dancehall artiste Roger Cassup, aka Razor B, has officially launched his ‘Bak Up’ challenge for the festive season. The challenge will see dancers from

    Read More

  2. Mavado Releases Top Shotta is Back

    Dec 09, 19 01:55 PM

    Mavado drops off his new track “Top Shotta Is Back” with The Baker giving it a worthy intro. On Friday we got a taste of what head-chef Mavado and sous

    Read More

  3. Charly Black Releases Stirring New Single and Video "REAL TEARS"

    Dec 09, 19 01:46 PM

    A Dose of Platinum as Recording Star Charly Black and Famed Producer Anthony Records Team Up Kingston, Jamaica (MPR Consulting) - The aim of any true

    Read More

  4. Yaadcore Ready for Welcome to Jamrock Reggae Cruise

    Dec 09, 19 01:15 PM

    Reggae recording artiste and Disc Jockey, Yaadcore, is ready to again be a part of the extremely successful Welcome to Jamaica Cruise which set sail this

    Read More

  5. “Kelissa performs Anbessa World Mixtape for the first time this weekend“

    Dec 04, 19 08:21 PM

    This Saturday at Skyline Levels in Jacks Hill singer/songwriter Kelissa Mcdonald will be performing for the first time this year since the birth of her

    Read More

[?]Subscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!