Seanizzle Records and S Locke Entertainment are set to be a powerhouse in the entertainment industry, following their recent merge. The partnership is off to a great start, with the signing of two new artistes, as well as the release of the Lonely Road Riddim.
“Right now, it’s all about building a brand both for the company and for the artistes,” Seanizzle explains, “I watch what’s going on with the international markets and I use that knowledge and the ins and outs of the streets to build the business.”
The Lonely Road Riddim, which was released on February 22, features legendary saxophonist Dean Fraser, as well as contributions from Bugle, Alexx A-Game, Busy Signal and the two newly signed artistes, Topmann and Nadg. The riddim has fared well on the airwaves, judging by the tremendous response and recognition it has received in New York, Miami, Costa Rica, Panama, Europe, Jamaica and by extension, the Caribbean.
With talent management now on the roster, Seanizzle says that the goal is to build up new artistes to their full potential.
“I’m not interested in how hot an artiste is, that’s not my focus; my goal is to take the ‘unpolished diamonds’ and build these artistes from the ground up,” he explained. His signed artistes, Topmann and Nadg, have been building their craft, promoting their tracks on the Lonely Road Riddim, “Lonely Road” and “Can’t Stop Me Now” respectively.
Always willing to try something new, Seanizzle has proven how diverse his sound is – from the slow-paced Motivation Riddim to the retro 90’s Don Dada Riddim.
“I just always want to create something impactful. It really depends on how it makes me feel; I am loaded with so much information so the mood determines what come out. I do a lot of research and get inspiration right across the board. I’m always on the hunt for new sounds,” he said.
Keeping the momentum going, the production company has quite a bit in store for the coming months, starting with a few new gospel singles. Being released in time for Easter, these tracks will feature artistes such as Wayne Marshall, Jah Vinci, Jermaine Edwards and Double V.