Runkus - 99% - Runkus Music / Delicious Vinyl Island
Runkus’ “99%.” is a trap x dancehall anthem for the rest of us. The lead single from Runkus’ upcoming debut LP, classis Him, “99%.” represents a new musical path for the Jamaican singer known for upful reggae tunes like “Move Yuh Feet” and “Run.”
Tackling the global issue of financial inequality from a distinctly Jamaican perspective, Runkus delivers an impassioned yet playful lyrical performance over bouncy, trap-inspired production from fast-rising Jamaican producers iotosh and Kone.
Striking just the right balance between serious business and lighthearted fun, “99%.” is truly an anthem for our times.
The video for “99%.” was co-directed by Runkus and photographer/creative director Yannick Reid.
Spliced in between scenes from Runkus’ hometown of Portmore (birthplace of Vybz Kartel and Spice) are "hidden" money tips, like the addresses of petrol stations where you can find Jamaica's cheapest gas.
In Runkus' words: “There’s a lot of videos where people talk about money with expensive cars and clothes they rent, and don’t actually own.
I wanted to show that you can watch a video and actually make money... literally."