Shaggy’s new album 'Out Of Many One Music' flops early on as Reggae projects struggle to sell in U.S.
Despite quality music being produced as part of Reggae music’s apparent renaissance, many of Jamaica’s top Reggae acts continue to garner paltry album sales figures in the American market, with Grammy-winning singjay, Shaggy becoming the latest victim of this downward trend.
According to reports Friday, Out of Many One Music, the new Sly and Robbie-produced album released by Shaggy has struggled to make headway since its unveiling on Sept. 24, only selling 741 copies in its first week, according to the Nielsen Soundscan, while placing third on the Billboard Reggae Albums chart.
These figures are a distant cry from the success of his most successful album commercially to date, Hot Shot which was certified diamond in the United States, selling over 20 million copies worldwide since its release in 2000.
Out of Many, One Music features hits such as, Fight This Feeling, alongside fellow Reggae legend, Beres Hammond as well as You Girl alongside Grammy-winning R&B singer/songwriter, Ne-Yo.
Shaggy’s album, however, is just a microcosm of the continuing struggle endured by Reggae music with regards to garnering respectable sales in the U.S. market. 9ine, a Kemar ‘Flava’ McGregor Reggae album featuring acclaimed blues singers, Musiq Soulchild and Syleena Johnson topped this week’s Billboard Reggae Albums chart, despite only selling 955 copies in its debut week.
Snoop Lion’s Reincarnated album, which has sold over 70,000 copies to date, has sold just under 900 copies this week while the remainder of albums on the Billboard Reggae Albums top 10 chart failed to sell 1,000 copies this week.