Portland bottled spring water brand, Lifespan, has officially cemented their interaction with the Jamaican culture with a collaboration production of its first ever self-titled dancehall riddim project, the Lifespan riddim with producer Junior Bloodline.
The Caribbean Producers Jamaica (CPJ) distributed brand, believes that music is an important part of the essence of Jamaica which shapes our society, it is therefore symbiotic to merge that image with the Lifespan Spring Water brand, which has become a household name and connects with Jamaicans from all aspects of society.
“We wanted to celebrate the success of the Lifespan brand by giving back to the culture, and with the Dash and Win promotion underway, the time was now to connect with our Jamaican audience in an organic way.” Rojah Thomas, Marketing Manager for Lifespan Spring Water, explained
The Lifespan riddim is created by known artiste manager, event promoter and music producer - Junior Bloodline for his JR Bloodline label. Artistes featured on the project include; Bugle, Tifa, ZJ Liquid, I-Octane, Tommy Lee, Munga Honorable and newcomer Iwaata.
The project has already been receiving rave reviews since its premiere earlier this month. Partly due to the quality of the project itself as well as the artistes who have added impressive tracks to it.
“The artiste line up is simply phenomenal, it has the right mix of persons who all have their own individual style who each bring something different to this project. Many persons have described it as “infectious,” JR Bloodline did an excellent job and we are extremely proud to simply be a part of it.” Rojah added
Lifespan believes that the project is already a catalyst for a hot project to extend throughout Summer 2019 and sees it as another avenue to connect with their consumers everywhere they party, work and play.
The Lifespan Riddim will be officially launched in a matter of days and will be distributed by Hapilos Digital Distribution.