Collaborating with International acts shows growth for Jamaican artistes says Future Fambo
North American streaming dancehall artiste Future Fambo is urging more Jamaican acts to collaborate with international artistes in an effort to grow the genre worldwide and for their own personal musical growth.
The artiste, who has collaborated with numerous American based acts over his 25 year career including Busta Rhymes and Snoop Dogg, has also recently collaborated with popular US Rapper Gucci Mane on the remix to his dancehall single ‘How We Living’ produced by Toronto based label White Gad Records.
"Collaborating with international artistes doesn't make you a sellout as long as you are staying true to your sound, it actually opens dancehall up to markets that would usually not be listening to the genre," Fambo explained
Markets like the US market that Fambo now enjoys increased streaming and a large fan base.
"I always promote material in Jamaica because this is the home of dancehall but we only have 3 million people, if we want to reach 3 billion people you have to take dancehall to them," Fambo added
The Rum and Redbull hit maker doesn't believe Dancehall artistes have to abandon Dancehall music to crossover to other markets either.
"The world loves dancehall and is sampling it without us. It makes better sense to collaborate with them on our terms, Dancehall artistes should never try to become rappers to 'cross over'," Fambo surmised
The artiste is also gearing up to release his full length album worldwide which also includes collaborations with Tory Lanez and Kranium in early 2019. His single 'How We Living' remix with Gucci Mane is already trending and has received over two hundred thousand views on YouTube.
Fambo heads to the US later this month for a promotional media run for the 'How We Living' project starting in New York and North Carolina before expanding to other cities in October.
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