Loraine Raine Seville - Born on July 25, 1986, Loraine ‘Raine’ Seville has had a passion for music, for as long as she can remember.
She has performed at weddings, office parties and school concerts, and in 2005, she closed a special CVM Valentine’s Day Show, while still a student at Jamaica’s coveted University of Technology- UTech.
Between 2004 and 2005 Raine was a part-time student at the Edna Manley College of the Visual and Performing Arts and between 2006 and 2007, attended voice classes with the distinguished voice trainer Georgia Schlifer.
Not neglecting school, she holds a Bachelor’s Degree with honours in Marketing/International Business from UTech.
This, not only for the betterment of herself but as her parents thought it was best to at least complete her studies up to tertiary level, before pursuing music.
It is no surprise, then, that following and completing their wishes, Raine has the full support of her family. Leaving a secure job in marketing for the ever-changing world of music, holds no terrors for Raine, as she uses, as her foundation, the confidence her father expressed in her before he died. Interestingly, shortly before her father died, he said out of all his kids, if he was to die, he knew she would be the only one he wouldn’t have to worry about.
That she says gave her a permanent drive to succeed and made her truly realise that it was her duty and responsibility to achieve, no matter what obstacles may come her way. Loraine Seville’s transformation from aspiring amateur singer to Raine Seville, the full-fledged professional, is the kind of story which scriptwriters dream up and youngsters dream of. It was mid-2007, while she was by a popular Plaza in Kingston Jamaica, sitting in her van singing when Serani of Producing trio DASECA, heard her, came over and said ‘yuh can sing’.
Two days later he saw her again, requested a demo and she of course said ‘no problem!’. She went home, got the demo together, saw him the next day and he said he loved her voice and would love to work with her. The link has been there ever since. One year later, with lots of lessons learnt and hard work put in, Raine is the First Lady of the high-riding DASECA camp, with her unforgettable R&B/dancehall sound. Her solo single ‘Drive Me Crazy’, along with a video, is set for release soon. She is also featured on three duets, titled: 'Rain A Fall' and ‘Crying for Peace’ with Serani and 'Reserve' with Reggae and Dancehall Artiste Bugle.
She applies her marketing knowledge to her career, explaining that music is the love of her life and it has a lot to do with marketing. In her case, she is the product, and through DASECA, she is being marketed to the world. Loraine describes her personal self as a dedicated, spiritual and focused artiste who is always willing to learn. She is a very laid-back person who loves to communicate, loves to help people and is very spiritual as she puts the Lord first in everything that she does.
Raine Seville, the artiste, is a dedicated and disciplined person, who studies her influences, in order to always try to better herself as an artiste. She has high hopes of being not only a singer, but also becoming a mogul in the business. Influenced by entertainers such as Whitney Houston, Lauryn Hill, Tupac Shakur, Tanya Stevens, Lady Saw, Bugle and Serani, Raine hopes to one day reach their levels of success. She says her aim is to uplift the music. She promises that she won't allow negativity to stop her from progressing, and will try her best not to contribute to negativity. My destiny lies within me, so once I have God, health and courage I must achieve.
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