Reggae artist Ibru Ready for Jamaican Audience - Angelo Smith, more popularly known on the entertainment circuit as Ibru, says he's ready to set up a steady footing on the local music scene.
The Bahamas-born reggae/dancehall artiste has been busy making a name for himself in his home country.
But having matured in the business, he is now ready to target a tough Jamaican audience.
"I've been in the studio just working, perfecting my craft and just steadying my focus," he said. "I definitely want to put the Jamaican audience on to my music. In the beginning, it was very difficult because a lot of people I was working with didn't really take me seriously, but the more I worked, the more they saw my passion. I know the Jamaican audience is tough but things are progressing and people see that I'm determined and I'm not just one that's passing through. They've started to respect me and they like my music."
Ibru said although persons may have their reservations about a Bahamian artiste doing reggae and dancehall, he tries not to focus on negativity.
He believes that once he puts in the work, his birthplace will not be people's main focus.
"I try not to focus on what people will think of me and my music. A lot of people may think that 'Hey, he's a Bahamian doing reggae so he'll fall off' but I believe in myself and at the end of the day that's most important," he said. "A lot of people, when they listen to my music, they don't hear where I come from, they just hear reggae and dancehall music. In life, you have to make your work speak for you. If you bring something at a high- quality level, people will not deny it."
Ibru says his music usually focuses on issues of social importance as he's always been the type of artiste that's all about the message.
He explained that even as a soldier fighting wars in Iraq, he knew he had to one day pour all his energy into his pursuit of music as he believes that's his true calling.
"Music has always been part of me, even when I was a soldier. I knew one day I wanted a career in music. While I was doing tours, music kept me sane. It was an escape when things were raging around me and I know it offers the same therapy for others.
I want my music to heal people," he said. "That's why Jamaica's music speaks to me so much. It's message music. It encourages, it uplifts, and it heals."