Reggae music's legend Toots Hibbert is dead. Toots died on Friday, September 11, 2020, at the University Hospital of the West Indies in Kingston, Jamaica. Read more
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Putting Pen to Paper, Gold Recording Artist Tenza Di Boss Lady Addresses “Skin Bleaching" with “African Empress"
MPR Consulting - Albeit meant for various skin conditions such as Vitiligo or to remove scars, skin bleaching and peeling has become a popular trend used purely for cosmetic reasons making it a multibillion-dollar industry. Most commonly used within the black communities, skin bleaching has send the message that black is no longer beautiful.
Acclaimed recording artist Tenza Di Boss Lady has addressed this issue of “Skin Bleaching" by putting pen to paper and releasing her latest new single “African Empress". "It's a taboo subject, but a cruel racial hierarchy still exists in today’s society where the lighter-skinned persons, regarded as "superior" to the darker skinned; Dark skin is seen as failure; and light skin is beautiful and equates to success." stated the gold selling star.
Hailing from the beautiful island of Jamaica where skin bleaching has become a popular fashion trend, Tenza assumed that it would be a passing fad just like anything else, and never felt the need to address the issue. However whilst in Africa on tour, she noticed that a number of young beautiful black African girls were bleaching their skin, when she asked why they were doing this they would explain that dark skin is not beautiful enough to present opportunities. "They are under the impression that if they bleached their skin tone then they will become more beautiful and accepted." reported an incredulous Tenza. The singer further added "It made me sad and broke my heart, but I was even more worried for their health as young black girls bleached their skin with products designed to remove stain from clothing."
Wanting to use her musical gift to inspire, Tenza composed “African Empress" with the hopes to encourage black females to be proud and embrace themselves for who they are. The song aims to uplift black women and educate them about their rich culture and heritage. A promotional video as also being shot to elaborate more about how beautiful black woman can be without skin bleaching or skin peeling.
"African Empress" was produced by Suncycle Digital and TMD Records and is available on itunes. All preceding from the sales will go towards Tenza own funded "BossLady Charity" which is geared towards early childhood education for the poor and needy.