Lybran Signs Deal With Pump It Up Roots Tonic Wine - Dancehall artiste Lybran, aka 'The Rumboss', is making big moves as he is now the new brand ambassador for Pump It Up Roots Tonic Wine.
The entertainer, whose real name is Lamon Cousins, said that he is very happy to be named the face of the brand and looks forward to working closely with the team to reach newer heights.
"It is a big opportunity for me and my Rumboss brand, and I am extremely elated for a break like this. This is only the start and we have a long way to go, but I know that this association will be very fruitful," he said.
Dean Williams, CEO of Pump It Up, said: "It was a no-brainer to use Lybran to promote Pump It Up. I think he has the image, the sound and the overall presence that we have been looking for, which is why we reached out to him in the first place.
The name Pump it Up is synonymous with greatness and I know that having him on board will definitely take the brand to a whole other level."
As a part of the deal, Lybran will be representing the brand in various ways in the form of engagements, including a weekly Pump It Up Round Robin, road shows and other events. He also will be the voice behind the new commercials for both radio and TV.
Shenseea Claims "Princess Of Dancehall" Critics Hits Back
Dancehall artiste Shenseea yesterday claimed her spot among the
female dancehall royalty when she dubbed herself dancehall's 'princess'
in a post to her Instagram page.
The post took on a life of its own, sparking debate about
which female dancehall artiste was deserving of the title princess,
since Spice is the queen.Read full article here
Rygin King said Alkaline Not On his Level
Dancehall artiste Rygin King might be losing a few fans after comments he made about Alkaline, not on his level. During
a live broadcast on his Instagram Montego Bay Based artiste, Rygin King
was asked if Alkaline is bigger Read more here
Upcoming dancehall artiste Jay Blaxx was shot and killed in the community of Granville, St James on August 28, 2018.
Reports reaching us are that Jay Blaxx who is from the said community was killed by Read more here
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Rygin King ready to take dancehall throne - He has been racking up hit after hit in recent times. His songs, 'Things
Go Change' and 'How Me Grow', have been creating a buzz on the local
scene, igniting the dancehall space and has helped to cement the
up-and-coming artiste's place on 'the ones to watch out for' list.
His name is Rygin King, and while he may be fairly new to the
industry, the artiste believes he is dancehall's next 'rising king'.
Dancehall lovers have only just begun to put a name to the songs that
have been burning up the streets over the past few months, but little is
known about the young man behind the music; until now. Read more here
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