Latoya Jane Rises to the Occasion with her Newest Track
Canadian singer and songwriter Latoya Jane recently completed the Jamaican leg of her promotional trek for her newest track, Be In Like. Her visit was a significant move to come to the roots of dancehall and reggae music.
The flavoursome delivery is produced Dizzy from Ignorant Music and is touted to be a huge crossover hit, with an up-tempo beat. The track is about love and navigating through the rocky terrain of it all, so instead, she says to her significant other it is better if they are “in like” instead of being in love.
“This song is very dear to me because for a while it was my story. Love is a tricky thing, so it is better if we focus on the liking part sometimes, that is less complicated,” she said with a smile.
With the overwhelming feedback thus far from fans and DJs, it can definitely be said that the song has been well-received in Jamaica and in Toronto where she is based.
“I’ve been getting mad love from my fans both in Jamaica and Canada and I am elated about that. I want my music to be far-reaching, and I want it to resonate well with my fans and at the same time I want to build new fans.”
The accompanying music video has been doing extremely well racking up quite a number of views on YouTube and has created a huge impression on her social media pages.
Born to Jamaican parents, the singer was brought up in the ill-repute area of Jane and Finch in Canada.
“Growing up in a rough neighbourhood had its toll on me. I got in a bit of trouble, and I was incarcerated,” she said.
Despite the setback of being incarcerated the songstress has since changed her life and has actively been giving back to her community.
Be In Like is now available for streaming and purchasing on all digital platforms.