Jamaican Reggae & Dancehall Artists Overpriced
Jamaican Reggae & Dancehall Artists Overpriced - As a booking
agent, I have been noticing a trend that I think needs to be addressed.
A lot of, if not all, Jamaican reggae and dancehall artists seems to be pricing themselves out of the market.
I do bookings
for a few events in Europe. Because I know that most reggae/dancehall
acts look to that region for work, I always try to seek out Jamaican
talent (both established and emerging) to try to get them on my shows.
Sadly, their requirements have gotten so out of hand that I find myself hiring mostly UK and African entertainers.
and Dancehall music are now being produced all over the world.
Therefore, the industry is more competitive. Investors, promoters etc.
are no longer just looking to Jamaica for these genres. Granted, Jamaica
is still considered the home / leaders in the reggae/dancehall field,
but artists must realize that if their fee and entourage is too much
then promoters will look elsewhere.
Expecting a promoter to hire
and pay you 2,000 euro and up, plus fly you, your manager and someone
else, when you have no hit and therefore cannot bring out the crowd, is
ridiculous. I hope I have not offended anyone with this article, but I
am currently in the process of booking for two upcoming events in that
territory and the requests I am getting are so far gone that I had to
For additional information you are more than welcome to email me at firstname.lastname@example.org
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