Stay up-to-date with all that's new at Dancehallreggaeworld, Click Here to subscribe for my updates and don't miss a thing!
Exclusive!! Reggae Icon and Rock 'N' Roll famer Jimmy Cliff provides the Soundtrack for Volkswagen 2013 Super Bowl commercial.
by DRW
(Jamaica)
Jimmy Cliff Rebith
C'mon Get Happy! Reggae icon and Rock 'n' Roll Hall of Famer Jimmy Cliff provides the soundtrack to the highly anticipated Volkswagen 2013 Super Bowl commercial.
We have exclusive behind-the-scenes video and soundbites with Jimmy on location and in the recording studio for you to share with you our online audience with no restrictions or obligations.
During the recording session and “Sunny Side” teaser shoot, Jimmy reminisced about purchasing his first car - a Volkswagen - in London, and discussed his remake of “C’mon Get Happy” (a huge hit for the Partridge Family in the early 1970s) which he renders with an infectious reggae groove!
Marking the fourth consecutive year of Big Game participation, Volkswagen looks to continue in 2013 with the "Get In. Get Happy." campaign. Beginning with "Sunny Side," the campaign is designed to bring a jolt of happiness to consumers' daily lives.
Central to that happy feeling is Jimmy Cliff, a Rock and Roll Hall-of-Famer and reggae legend, singing a new cover of the Partridge Family's theme song, "C'mon, Get Happy" in Volkswagen's new pre-game release ad.
Created by Deutsch LA, Volkswagen's creative agency of record, and directed by the Perlorian Brothers, the two-minute pre-game release features well-known YouTube "celebs" singing along with Jimmy Cliff and learning how to "Get Happy".
Recent Volkswagen Big Game ads have enjoyed enormous success and popularity: "The Dog Strikes Back", featuring the new 2012 Beetle being chased by Bolt the dog, was named one of 2012's leading ads on YouTube. "The Force", Volkswagen's award-winning Super Bowl spot in 2011, was voted the number one ad of 2011 by ADWEEK and garnered more than 55 million views online.
Read more about Jimmy Cliff here
Comments for Exclusive!! Reggae Icon and Rock 'N' Roll famer Jimmy Cliff provides the Soundtrack for Volkswagen 2013 Super Bowl commercial.
|
||
|
||
Want to learn more about Reggae Music? check these pages below...
New! Talk to me
Was the information helpful? Something needs changing? I welcome your feedback here.
Great Articles You Might Have Missed
Please send us your Feedback, News, Photos, Press Releases, Music and/or Videos to our WhatsApp Number: 1-876-395-8008 or Email: info@dancehallreggaeworld.com
Not what you are looking for? Search the web for more Dancehall Reggae music information below...
Researched Information pages
Recent Articles
-
Star Bingi releases ‘Optimum (None Higher)’ EP
Apr 14, 21 05:39 PM
Reggae/Dancehall Artiste Hopeton Blair aka Star Bingi released officially his banging EP “Optimum (None Higher).” The EP, produced by the artiste recording
-
How the Reggae Boyz are Bolstering Their World Cup Chances
Apr 14, 21 05:00 PM
How the Reggae Boyz are Bolstering Their World Cup Chances
-
Name or artist for this song?
Apr 10, 21 11:27 PM
https://www.facebook.com/QueenOfCaribbeanRadio/videos/474685007276632/ Dj Nikki z played the song but the video is only a few seconds long. I can't make
-
Pamputtae endorses gold diggers with new single
Apr 10, 21 11:14 PM
Sturdy Dancehall female Eveana Henry, known as Pamputtae, is endorsing the idea of women punishing unfaithful men through their pockets with her new single
-
Anthony Ynot releases new singles
Apr 10, 21 08:58 PM
Dancehall and Reggae artiste Anthony Ynot has released three massive singles. They are titled On10th Floor,Ryfle Down and Sweet jamaica the singles were