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Dj Sunshine of Irie FM
DJ Sunshine is undoubtedly “The First Lady” with a phenomenal career spanning over a decade. She is widely revered, and is one of the longest-standing female disc jockeys.
DJ Sunshine ignites her audience with her winning trademark smile, her glamorous personality, and her suave sophistication that only a Sunshine girl can pull off. Born a Leo, DJ Sunshine grew up in St. Andrew, Jamaica, and attended St. Andrew High School for Girls.
Later she pursued a degree in architecture at Miami Dade Community College. However, when called to listen to the beat of her own drums, and take her chosen path, her passion for music overrode all other career interests.
Music has always been her passion, and at a very young age she would enthusiastically rush home to listen to the radio and record the latest tunes on cassette tapes and practice mixing them on the family stereo set. After graduating from Miami Dade Community College, DJ Sunshine returned to Jamaica and pursued her love affair with music.
She began playing at house parties and small events at venues. Her hard work and dedication to her music paid off when she was discovered by Marketing consultant Karlene Walters, and while playing at Harry's bar in Kingston Brian Schmidt, marketing manager of IRIE FM, couldn't resist introducing her to Karl Young CEO of IRIE who quickly added her to the team.
She joined the staff of the hugely popular radio station in October 2001, and since then she has been flexing her musical muscles, entertaining thousands of people both locally and internationally who tune in to catch her popular radio programme “The Jam”, which airs on Wednesdays, Thursdays and Fridays, 2 p.m to 6 p.m. www.iriefm.net DJ Sunshine is a major force on the party circuit and the musical maestro has been entertaining the people throughout the Caribbean and leaving her footprints behind in parts of Europe such as Germany, Denmark and England.
Locally she has emceed major events such as Rebel Salute and Follow the Arrow, just to name a few.
Being a woman in the music industry is not without its challenges. However, DJ Sunshine welcomes this challenge as she pushes the envelope to stay ahead of her game, maintain her status, and compete with her male counterparts.
"I have to keep the standard high. A number of females have told me that I've opened the door for them and it makes me feel good”. With her vivacious personality and unique style of spreading joy, she has found ways to help foster upcoming artists’ talent by showcasing them on her radio programme. DJ Sunshine also hosts an annual stage show "FUEL", which is supported by Jamaica’s top performers.
Apart from wearing the hat as Disc Jockey, she is an entrepreneur and is the first Jamaican female to own a sound system. DJ Sunshine has made her television debut as the host of “Reggaelution 20’’, a new top 20 countdown show which is filmed around the island and designed to promote good reggae music both locally and internationally., which airs on CVM TV at 5:30 p.m on Thursday afternoons and online www.livitytv.com.
She acknowledges that this is a different role for her but has embraced the venture. The disc jockey’s voice is now flowing through the airwaves in a different way: She has now crossed over to making her debut as a recording artiste, her first single (A Doh Care Anymore), followed by the track (Nuh Yaad) and latest single (Run Some money) has been enjoying a good rotation on the radio and the dancehalls.
Fuelled by the attention that all three singles have been receiving. What is so special about this disc jock? Well DJ Sunshine will be the first to tell you that it is all about humility and being yourself and added you must always know that there is room for improvement and stay focused.
Her latest single "Heart of the party" is getting crazy rotation on local radio station.
See video below..
The video was directed by Karl Durrant on the StashmentRecords label.
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