Demarco’s ‘Puppy Tail’ Added to BBC 1XTRA Premium Rotation
PRISM MARKETING CONSULTANTS || DECEMBER 17, 2014 || As the Yuletide season unfolds it continues to bear fruit for international recording artiste Demarco, currently one of the hottest and most sort after acts in the space. If being nominated for ‘Best Reggae Act’ at the recently concluded 2014 Urban Music Award wasn’t enough the deejay over the weekend received more goods news courtesy of the British media following the addition of his monster hit ‘Puppy Tail’ to the BBC 1Xtra playlist.
However, not only was it added to the playlist but is included in the daytime rotation where it is expected to receive premium airtime alongside all the musical A-Listers across the globe. A seemingly jocund Demarco who was in New York City at the time of the announcement said he was very grateful for the addition and recognition while citing his continued success to the hard work and dedication of his team at True Gift Entertainment (TGE).
“I am very happy and at the same time humbled by the announcement, this is another major stride for the Jamaican genres; not many of our records make it to daytime radio on the BBC, as we are all aware most of our music that is played on their radio is relegated to night time programming, so to be among the selected few who accomplish such feat is indeed something of note.”
Strategically, Demarco also unveiled the official video for ‘Puppy Tail’ over the weekend via his VEVO channel (youtube.com/demarcolifevevo) which has already racked up an impressive 21,000+ views and continues to display an upward trend. The visuals were shot by True Gift Entertainment who’s also responsible for the now viral ‘Talk Yuh Mind’ online series.
Set to return to the island later this week Demarco headlined a pair of concerts over the weekend in Brooklyn, New York and Edmonton, Canada to much fanfare. The singer is currently promoting his new 30-track mixtape entitled ‘Bun Up Road’. The compilation is available free of cost via his official Facebook page (facebook.com/demarcodadon).