Cham Video "I Don't Care" Worldwide Premiere Today 9/28/17

by Third World Music Group
(California)

Video was shot in Oakland, California

Video was shot in Oakland, California

Brand New Worldwide Premier of “I Don’t Care” Video by Reggae Superstar Baby Cham - releasing on Reggaeville this Thursday, September 28, 2017

Song & Backstory Sends the Message to Youth to Always Persevere, Be Strong and Stay Focused in the Face of Criticism

The Brand New Cham “I Don’t Care” music video project was made possible when producer Tullah Carter ran into a longtime acquaintance, Keith “K Dub” William, a legendary artist, former Oakland school educator, and local community activist who invited her family to his skateboard event at De Fremery Park in Oakland, CA earlier this year.

The opportunity to produce a video with Cham, (who is known in the Reggae world for his major hit song "Ghetto Story," with Alicia Keys), was a blessing as he was the perfect artist to be featured in this music video. His own life's struggles, as told through his music, speak to helping build-up underserved communities of young people around the planet. As a devoted husband and father, Cham is active with his son's life, even on the soccer field, participating as a Soccer Dad.

The timing was perfect for his participation in the video as he was just releasing his long-waited CD, Lawless. The track "I Don't Care" sends the timely message of “Be strong and focused in the face of criticism” that needs to be heard by anyone that is able to listen...especially our inner-city youth that face multiple challenges.

Ms. Carter was overwhelmed by the all of the effort that went into providing this group of diverse, underserved youth, (mostly boys and a couple of girls), a skateboarding event of such magnitude! It was like a “skateboard festival”. She knew K Dub was a master mixed-media fine artist, a mover-and-shaker from the Long Beach, CA community, and that he had been transplanted into the Oakland scene years ago, but it was her first time witnessing how he “got down” in the community with the kids, providing them a solid sporting activity in one of the most challenging neighborhoods of West Oakland.

The youth-oriented skateboarding event touched her own passion and she felt a strong desire to bring some attention to this project, the kids and a special place in Oakland called Town Park Skateboard Park. While sitting at the park, inspiration struck that she should produce a Reggae music video about K Dub's kids while focusing on his larger-than-life mission of "giving back to the kids and providing a safe place to be afterschool"-- thus keeping them off the street during a crucial time when bad things happen to innocent kids.

As with any successful endeavor the location is everything and is a big part of this story. K Dub consciously chose to build the skate park at the historical De Fremery Park, the former gathering site for the Black Panther Party over 50 years ago; symbolically, bits of Black Panther theme are used in the video, paying homage to the legacy of a struggle that is still going on.

Another major part of this Oakland-Jamaica-Reggae collaboration is Ms. Carter’s own back story. Being a hardcore Reggae lover/business woman/supporter for many, many years, she was inspired by the idea of tying this unique story together with the fabulous murals of Town Park serving as the backdrop, accompanied by the Reggae music of an authentic Jamaican Reggae Dancehall Artist - Cham a.k.a. Baby Cham.

You cannot create a world-class video without a world class film maker...and that is Benjamin Lidsky, whom Tullah met in Israel at the Reggae in the Desert Festival while shooting the “Make A Sacrifice” video with the Reggae artist Queen Omega. Ben’s energy, vision and generous spirit made it a magical experience (that is another story), so she knew then that she wanted to work with him again in the future, for he is a blessed individual. Again, with perfect timing and a major blessing, Ben was available to fly over and shoot the video.

Finally, all the people who collaborated to make this music video happen were all about Reggae music…from Oakland to Jamaica to Israel… at the end of the day, we really do "Rally round the Red, Gold, Black and Green".

Video producer Ms. Tullah Carter has been active in the Reggae scene for decades with roles ranging from Visa Consultant to Artist Management. Cham’s new album Lawless is available online & at record stores worldwide.

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Press Releases.

Dancehall artiste Shenseea

Shenseea Claims "Princess Of Dancehall" Critics Hits Back

Dancehall artiste Shenseea yesterday claimed her spot among the female dancehall royalty when she dubbed herself dancehall's 'princess' in a post to her Instagram page.
The post took on a life of its own, sparking debate about which female dancehall artiste was deserving of the title princess, since Spice is the queen.Read full article here

Rygin King said Alkaline Not On his Level

Dancehall artiste Rygin King might be losing a few fans after comments he made about Alkaline, not on his level.  During a live broadcast on his Instagram Montego Bay Based artiste, Rygin King was asked if Alkaline is bigger Read more here

Jay Blaxx

Upcoming dancehall artiste Jay Blaxx was shot and killed in the community of Granville, St James on August 28, 2018.

Reports reaching us are that Jay Blaxx who is from the said community was killed by Read more here

Help us to keep Dancehall & Reggae Music Genres alive. We are asking for a small contribution to Keep our site online. CLICK HERE TO MAKE A CONTRIBUTION.

To have your Music, Video, Album, Press Releases or posted or promoted on our site [Click here to contact us for more info]

Who Is The Most Underrated Reggae Entertainer You know?

Over the years there are a lot of good Dancehall and Reggae music entertainers who has been pushed unto the back burner for some reason not of their own.

CLICK HERE FOR MORE INFO....

Articles On Dancehall Reggae World You Might Have Missed ......

PROMOTIONAL OPPORTUNITY

Producers, Artists, Publicist and Managers Get your  Product Out to Over 20,000 Music industry players.  Our players Include Radio Stations, Sound Systems and Deejays.  Click here to Contact Us For More detail.

Win a digital copy of "Welcome To Jamrock Digital CD" by answering the following question.

As a producer What's the name of the first album produced by Damian Jr Gong Marley on his Ghetto Youths International label?

CLICK HERE TO POST YOUR ANSWER


Rygin King ready to take dancehall throne - He has been racking up hit after hit in recent times. His songs, 'Things Go Change' and 'How Me Grow', have been creating a buzz on the local scene, igniting the dancehall space and has helped to cement the up-and-coming artiste's place on 'the ones to watch out for' list.

His name is Rygin King, and while he may be fairly new to the industry, the artiste believes he is dancehall's next 'rising king'.

Dancehall lovers have only just begun to put a name to the songs that have been burning up the streets over the past few months, but little is known about the young man behind the music; until now. Read more here

Send Your Music, Video and Press Releases to info@dancehallreggaeworld.com