Lyrics ~ Videos ~ News ~ Whats New ~ Articles ~ Booking ~ Frontpage


INDIE LABEL CLEANS UP WHERE MAJORS LEFT OFF

by Karla Ashley
(Jamaica & U.S.A)

BRAN-NU ENTERTAINMENT

BRAN-NU ENTERTAINMENT

AWARD NOMINATED INDIE LABEL, BRAN-NU ENTERTAINMENT, SHARES SECRETS TO SUCCESS.

Washington DC, USA. (Feb. 18, 2012) – As major labels continue to report record losses, independent labels such as Bran-Nu Entertainment (BNE) have shown exponential growth. Revenues are just not there to support the way majors use to do business. As they continue to adjust their multi-national business models to coincide with new technological and social developments, indies such as BNE are quick to adapt and capitalize.

Based in Washington DC, BNE has not only taken advantage of the Caribbean music scene, but also the network of Diasporas. BNE’s producer Rhoan Bromfield recently received an award nomination for Producer of the Year for the EP, RUTH, at the 15th annual Washington DC Reggae Music Awards, scheduled to take place in May 2012. BNE artiste, Ruth-Ann Brown, was also nominated for six awards.

READ MORE ABOUT RUTH HERE

“We're humbled by the nominations because of the simple fact that our work is being recognized by our own Jamaican community in the Nation's Capital, Washington DC”, stated producer Rhoan Bromfield.

BNE is a multi-faceted organization specializing in management, distribution, publishing and licensing. They have been a strategic driving force in exposing Reggae music to unconventional markets, whether utilizing high-end marketing techniques such as securing licensing deals for their artistes with airlines travelling to territories such as Europe, Africa and Asia or grass-roots campaigns targeting sound systems and mixtapes.

BNE’s promotional exploits have generated features on national television and airplay on radio stations across the Caribbean such as CVM TV, RJR, IRIE FM and ZIP 103. Paving the way for their artistes to perform to thousands in packed auditoriums and share stages with iconic figures such as Freddie McGregor, Beres Hammond and Ky-Mani Marley.



BNE has achieved all this without spending like major labels do. Almost every campaign initiated by a major label requires millions of US dollars to get their promotional wheels turning, due to the costs of administration and buying out various media. Yet there is no guarantee that a major artiste backed by a multi-million dollar campaign will actually succeed.

Today the risks are even greater because artistes are not earning like they use to, so major label stock prices keep falling. That’s why indie label’s micro-business approach is proving to be far more favourable in turbulent economic times such as these. The fewer labels spend on promotional campaigns, means the more profits they are likely to yield.

With a secure foundation hatched out in the music industry, BNE is content with their current roster. But they still keep a keen eye open for rare talent. When asked what qualities they look for in an artiste, a label spokes person stated:

“When scouting for a Nu Artist, there are several factors we take into consideration. The obvious talent and work ethic is a must, along with being able to embrace the responsibilities of having a public platform.”

Who knows what the future holds for the music industry. If things continue to progress the way they have over the past fifteen years, competition is likely to increase, production costs will fall, marketing will become increasingly accessible and the future of the major label even more uncertain.

For more information contact Karla Ashley. Call: 001 (876) 809 3515 or email: kashley@islandfuse.com

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Comments.

Stories You Might Have Missed

Americans Wants Dancehall artiste Mavado Deported

The ten richest Jamaican Dancehall & Reggae Music Entertainers

Plot Uncovered to Kill Entertainer Vybz Kartel

Vybz Kartel says Tommy Lee and Popcaan have betrayed him

Dancehall artiste Tommy Lee Sparta closer to God

Elephant Man said Beenie Man is Badmind

Alkaline Picture Before he started Bleaching his Skin

Dancehall artiste Alkaline's new team is call the "SCUMS"!

Mr. Vegas Replies to I-Octane, says "badmind" not in his DNA !

Custom Search

Lyrics ~ Videos ~ News ~ Whats New ~ Articles ~ Booking ~ Frontpage

MORE TOP STORIES HERE >>>>>

Contact us :  BBM: 330E61A0..Tel:1876-837-7665..1876-395-8008 or

 INFO@DANCEHALLREGGAEWORLD.COM  for information on how to get your information posted on our site.


SEND ALL DANCEHALL AND REGGAE MUSIC RELATED ITEMS TO INFO@DANCEHALLREGGAEWORLD.COM

Custom Search

Symba Daninjah - Go Down (Official Video)

Symba Daninjah Inked Major Record Deal with Famous Records


GET YOUR MUSIC & VIDEOS POSTED ON DRW






Roots Festival: Interview with Jamaican reggae singer, Scratchylus



Recent Articles

  1. 21st Hapilos Digital Hot New Dancehall/Reggae Releases: Aidonia, Vision Riddim, Rising Stars Stylysh, ColtonT, Dre Russ & More

    Jan 27, 15 09:25 PM

    Here are this week's new releases: Blackspyda Records presents multi-talented dancehall star, entrepreneur and philanthropist Aidonia with Top Killa

    Read More

  2. Two the hard way for Duane Stephenson!

    Jan 27, 15 09:18 PM

    Kingston Jamaica, January 27,2015 - It will be double trouble on a magnanimous scale as Reggae Crooner Duane Stephenson is set to unleash not one but two

    Read More

  3. Kirk Diamond & Bob Di Builda Nominated for "Reggae Recording of the Year" at 2015 Juno Awards

    Jan 27, 15 08:51 PM

    Toronto, Canada, U.S.A (MPR Consulting) - Don Dem's member Kirk Diamond and Bob Di Builda have been nominated for a prestigious 2015 JUNO Awards for Reggae

    Read More

  4. Livalect - Side by Side Prod. by Deano Deann Records

    Jan 27, 15 08:41 PM

    World Blast Premier Livalect - Side by Side Prod. by Deano Deann Records Artiste Name : Livalect Song Title : Side by Side Producer : Deano Deann Records

    Read More

  5. Reggae Artiste Nesbeth Confirmed for Reggae Jam Festival in Germany This Summer

    Jan 27, 15 10:59 AM

    Reggae recording artiste Nesbeth will make his first ever appearance on a major festival in Germany/Europe this summer at Reggae Jam. They say hard work

    Read More

Kiprich robbed of more than $10 million worth of jewellery


Aidonia To Unveil ‘1V’ Collection at Take Style Out


Artiste of the Month


"Recording artiste Alkaline


SCAMMERS ALERT!

MIA Production warns Public against an impostor pretending to be Gyptian


Irie FM Elise Kelly Interview With Jah Cure On Easy Skanking




Enter Your E-mail Address
Enter Your First Name (optional)
Then

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Newsletter.

NEW VIDEOS

Reggae Star Vision Debuts the Nostalgic "We Jammin" Video

Natural Black Releases New Video "I'm On My Way".

J Capri - Boom And Bend Over (Official Music Video)

LL Cool J Ft. Mavado – The Hustler (Official Video)

Nesbeth - Taste Victory [Official Video 2014]


ZAGGA - My Destination (Official Video)

Etana Trigger Official Music Video


Little presence of Jamaican musicians on Billboard Reggae charts

MORE TOP STORIES HERE


Get Your Questions Answer In Our Help Center
Question about songs & Titles only! [click here]


SPONSORS Sites
Negril Vacations
seasandsunjamaica
my-island-jamaica.com
keepitjiggy.com
reggae-online.com
caribbean-fun-cruises.com