Contact us :  BBM: 330E61A0..Tel:1876-395-8008 or

 INFO@DANCEHALLREGGAEWORLD.COM  for information on how to get your information posted on our site.


Lyrics ~ Videos ~ News ~ Whats New ~ Articles ~ Booking ~ Frontpage


INDIE LABEL CLEANS UP WHERE MAJORS LEFT OFF

by Karla Ashley
(Jamaica & U.S.A)

BRAN-NU ENTERTAINMENT

BRAN-NU ENTERTAINMENT

AWARD NOMINATED INDIE LABEL, BRAN-NU ENTERTAINMENT, SHARES SECRETS TO SUCCESS.

Washington DC, USA. (Feb. 18, 2012) – As major labels continue to report record losses, independent labels such as Bran-Nu Entertainment (BNE) have shown exponential growth. Revenues are just not there to support the way majors use to do business. As they continue to adjust their multi-national business models to coincide with new technological and social developments, indies such as BNE are quick to adapt and capitalize.

Based in Washington DC, BNE has not only taken advantage of the Caribbean music scene, but also the network of Diasporas. BNE’s producer Rhoan Bromfield recently received an award nomination for Producer of the Year for the EP, RUTH, at the 15th annual Washington DC Reggae Music Awards, scheduled to take place in May 2012. BNE artiste, Ruth-Ann Brown, was also nominated for six awards.

READ MORE ABOUT RUTH HERE

“We're humbled by the nominations because of the simple fact that our work is being recognized by our own Jamaican community in the Nation's Capital, Washington DC”, stated producer Rhoan Bromfield.

BNE is a multi-faceted organization specializing in management, distribution, publishing and licensing. They have been a strategic driving force in exposing Reggae music to unconventional markets, whether utilizing high-end marketing techniques such as securing licensing deals for their artistes with airlines travelling to territories such as Europe, Africa and Asia or grass-roots campaigns targeting sound systems and mixtapes.

BNE’s promotional exploits have generated features on national television and airplay on radio stations across the Caribbean such as CVM TV, RJR, IRIE FM and ZIP 103. Paving the way for their artistes to perform to thousands in packed auditoriums and share stages with iconic figures such as Freddie McGregor, Beres Hammond and Ky-Mani Marley.



BNE has achieved all this without spending like major labels do. Almost every campaign initiated by a major label requires millions of US dollars to get their promotional wheels turning, due to the costs of administration and buying out various media. Yet there is no guarantee that a major artiste backed by a multi-million dollar campaign will actually succeed.

Today the risks are even greater because artistes are not earning like they use to, so major label stock prices keep falling. That’s why indie label’s micro-business approach is proving to be far more favourable in turbulent economic times such as these. The fewer labels spend on promotional campaigns, means the more profits they are likely to yield.

With a secure foundation hatched out in the music industry, BNE is content with their current roster. But they still keep a keen eye open for rare talent. When asked what qualities they look for in an artiste, a label spokes person stated:

“When scouting for a Nu Artist, there are several factors we take into consideration. The obvious talent and work ethic is a must, along with being able to embrace the responsibilities of having a public platform.”

Who knows what the future holds for the music industry. If things continue to progress the way they have over the past fifteen years, competition is likely to increase, production costs will fall, marketing will become increasingly accessible and the future of the major label even more uncertain.

For more information contact Karla Ashley. Call: 001 (876) 809 3515 or email: kashley@islandfuse.com

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Comments.

Stories You Might Have Missed

Dancehall artiste Flippa Moggela Could Get 25 To Life in Prison

The ten richest Jamaican Dancehall & Reggae Music Entertainers

Chronixx Received a Personal Congratulation from Mick Jagger

Vybz Kartel says Tommy Lee and Popcaan have betrayed him

Dancehall artiste Tommy Lee Sparta closer to God

Elephant Man said Beenie Man is Badmind

Foota Hype Leaves Downsound Records also Made it Clear why he leave Ishawna

Dancehall artiste Alkaline's new team is call the "SCUMS"!

Mr. Vegas Replies to I-Octane, says "badmind" not in his DNA !

Custom Search

Lyrics ~ Videos ~ News ~ Whats New ~ Articles ~ Booking ~ Frontpage

MORE TOP STORIES HERE >>>>>

Contact us :  BBM: 330E61A0..Tel:1876-837-7665..1876-395-8008 or

 INFO@DANCEHALLREGGAEWORLD.COM  for information on how to get your information posted on our site.


SEND ALL DANCEHALL AND REGGAE MUSIC RELATED ITEMS TO INFO@DANCEHALLREGGAEWORLD.COM

Custom Search

Star-studded Line-Up for Demarco’s Birthday Celebration


Recent Articles

  1. Star-studded Line-Up for Demarco’s Birthday Celebration

    Sep 19, 14 12:59 AM

    Come Saturday, September 27th the Lime Light Entertainment Complex in Half Way Tree will be transformed with a kaleidoscope of activities as Dancehall

    Read More

  2. Ghanaian artiste Vhypa 'Eat Your Skin'

    Sep 19, 14 12:49 AM

    Artiste:VHYPA Tittle:EAT YOUR SKIN Category: GHANA DANCEHALL There is a wayward understanding about the tittle and chorus of the song. As other people

    Read More

  3. Rock Star Sound Tarrus Riley Mix 2014

    Sep 18, 14 10:46 PM

    11:14 : Tarrus Riley - Cold Girl 11:16 : Tarrus Riley - SHAKA ZULU PICKNEY 11:18 : Tarrus Riley - Start A New 11:20 : TARRUS RILEY - TARRUS RILEY (GETTY

    Read More

  4. Ce'Cile to give more to her Fans

    Sep 18, 14 10:37 PM

    RECORDING artiste Ce'Cile hopes to give fans more than they've become accustomed to in her latest album entitled Still Running. The 16-track set, the

    Read More

  5. Kareem 'Remus' Burrell released a tribute to the general of generals

    Sep 18, 14 10:12 PM

    Kareem 'Remus' Burrell released a tribute to the general of generals and one of I greatest mentors, Fatis Burrell, earlier this year which featured 'Little

    Read More


Promotion!!


Bad Gal Cecile showing off her sexy body


Artiste of the Month


"Recording artiste Ishawna


Tosh Alexander Interview with Dancehall Reggae World also Right On Time Video


Irie FM Elise Kelly Interview With Jah Cure On Easy Skanking

"Dancehall artiste Vybz Kartel Still Rules in 2014"




Enter Your E-mail Address
Enter Your First Name (optional)
Then

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Newsletter.

NEW VIDEOS

Natural Black Releases New Video "I'm On My Way".

J Capri - Boom And Bend Over (Official Music Video)

LL Cool J Ft. Mavado – The Hustler (Official Video)

Nesbeth - Taste Victory [Official Video 2014]


ZAGGA - My Destination (Official Video)

Etana Trigger Official Music Video

One Zeal - Welcome to Jozi Official Music Video

Assassin aka Agent Sasco - Sekkle An Cease Official music video

Romain Virgo - Stay With Me (Official Music Video)

Demarco Bad Gyal Anthem Official Music Video

Ce'Cile ~ No Gal (Official Music Video)

Tommy Lee Sparta - Pat It Up Official Music Video

Shuga - Give My Soul To Jah (Official HD Video)

Vershon "Key Fi Mi Life" Official Music video.

Vybz Kartel Miami Vice Episode Official Music Video

RDX Summer Time Official Music Video

Sah Jam you make me feel official video

Bugle ft Julian Marley "Move Dem" Official music video

Patexx - Artiste Peggy (Official Video)

Macka Diamond Karma official video HD

Smoove Shotta March Out Official Music Video


Trending Now!

Tessanne and Chronixx nominated for Bob Marley Award

Nikki Z's Social Impact Recognized by Hip Hop Legend LL Cool J

Chronixx, Tessanne, Busy, Alkaline among nominees for IRAWMA awards

Mr Vegas in Mourning after sudden passing of his mother

Little presence of Jamaican musicians on Billboard Reggae charts

Beenie Man Hits Back At Critics With New Single

Dancehall artiste Assassin aka Agent Sasco in Daddy Mode

Everything Just Reggae for Dolli Difference

Cancellation of the 2014 Staging of the Music Industry Achievers Awards

Natural Black "No Prejudice" European Tour 2014

QQ To Perform on BEt's 106 and Park August 27, 2014

New Releases & New RDX Video Spotlight: Alkaline, PG13, Busy Signal, Masicka and Bonus

MORE TOP STORIES HERE


Get Your Questions Answer In Our Help Center
Question about songs & Titles only! [click here]



SPONSORS Sites
Negril Vacations
seasandsunjamaica
my-island-jamaica.com
keepitjiggy.com
reggae-online.com
caribbean-fun-cruises.com