INDIE LABEL CLEANS UP WHERE MAJORS LEFT OFF

by Karla Ashley
(Jamaica & U.S.A)

BRAN-NU ENTERTAINMENT

BRAN-NU ENTERTAINMENT

AWARD NOMINATED INDIE LABEL, BRAN-NU ENTERTAINMENT, SHARES SECRETS TO SUCCESS.

Washington DC, USA. (Feb. 18, 2012) – As major labels continue to report record losses, independent labels such as Bran-Nu Entertainment (BNE) have shown exponential growth. Revenues are just not there to support the way majors use to do business. As they continue to adjust their multi-national business models to coincide with new technological and social developments, indies such as BNE are quick to adapt and capitalize.

Based in Washington DC, BNE has not only taken advantage of the Caribbean music scene, but also the network of Diasporas. BNE’s producer Rhoan Bromfield recently received an award nomination for Producer of the Year for the EP, RUTH, at the 15th annual Washington DC Reggae Music Awards, scheduled to take place in May 2012. BNE artiste, Ruth-Ann Brown, was also nominated for six awards.

READ MORE ABOUT RUTH HERE

“We're humbled by the nominations because of the simple fact that our work is being recognized by our own Jamaican community in the Nation's Capital, Washington DC”, stated producer Rhoan Bromfield.

BNE is a multi-faceted organization specializing in management, distribution, publishing and licensing. They have been a strategic driving force in exposing Reggae music to unconventional markets, whether utilizing high-end marketing techniques such as securing licensing deals for their artistes with airlines travelling to territories such as Europe, Africa and Asia or grass-roots campaigns targeting sound systems and mixtapes.

BNE’s promotional exploits have generated features on national television and airplay on radio stations across the Caribbean such as CVM TV, RJR, IRIE FM and ZIP 103. Paving the way for their artistes to perform to thousands in

packed auditoriums and share stages with iconic figures such as Freddie McGregor, Beres Hammond and Ky-Mani Marley.

BNE has achieved all this without spending like major labels do. Almost every campaign initiated by a major label requires millions of US dollars to get their promotional wheels turning, due to the costs of administration and buying out various media. Yet there is no guarantee that a major artiste backed by a multi-million dollar campaign will actually succeed.

Today the risks are even greater because artistes are not earning like they use to, so major label stock prices keep falling. That’s why indie label’s micro-business approach is proving to be far more favourable in turbulent economic times such as these. The fewer labels spend on promotional campaigns, means the more profits they are likely to yield.

With a secure foundation hatched out in the music industry, BNE is content with their current roster. But they still keep a keen eye open for rare talent. When asked what qualities they look for in an artiste, a label spokes person stated:

“When scouting for a Nu Artist, there are several factors we take into consideration. The obvious talent and work ethic is a must, along with being able to embrace the responsibilities of having a public platform.”

Who knows what the future holds for the music industry. If things continue to progress the way they have over the past fifteen years, competition is likely to increase, production costs will fall, marketing will become increasingly accessible and the future of the major label even more uncertain.

For more information contact Karla Ashley. Call: 001 (876) 809 3515 or email: kashley@islandfuse.com

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Comments.

Stories You Might Have Missed

Custom Search

Lyrics ~ Videos ~ News ~ Whats New ~ Articles ~ Booking ~ Frontpage

WHAT'S YOUR FAVORITE DANCEHALL/REGGAE MUSIC SONGS, ALBUMS AND ARTISTES (MALE/FEMALE) FOR 2015.  We would surely love to get your feeback .. CLICK HERE TO SUBMIT YOUR RESPONSE.

Custom Search

Who is the Next Female artiste To Take Over From Lady Saw?


Artiste on the Rise NASTIC

Recent Articles

  1. Shayne Amani creates buzz

    Feb 05, 16 03:18 PM

    Things are looking up for singer Shayne Amani. The talented artiste has released the singles Hear My Cry and Hold On, produced by Link

    Read More

  2. Wayne Wonder Mama Lyrics

    Feb 05, 16 03:07 PM

    This is for my mama This is for my mama How I really love you Mama Oh this is for my mama And I wanna let you know Oh this is for my mama How much I love

    Read More

  3. name of the artist and song

    Feb 05, 16 02:58 PM

    its started off like, this is for my mama, this is for my mama, you know i really love you, ooooooh this is for my mama and thats why i love you for sure,

    Read More

  4. 2016-SOUND EFFECTS PACK 45 SAMPLES

    Feb 04, 16 09:19 PM

    DOWNLOAD HERE

    Read More

New artiste DON VITAL


GET YOUR MUSIC & VIDEOS POSTED ON DRW


Dancehall & Reggae Music information for February 2016


MORE TOP STORIES HERE


SPONSORS Sites
my-island-jamaica.com

Dancehall Reggae Lyrics