Custom Search

Lyrics ~ Videos ~ News ~ Whats New ~ Articles ~ Booking ~ Frontpage


February is Reggae Month, Bob Marley & Dennis Brown's birth Month

INDIE LABEL CLEANS UP WHERE MAJORS LEFT OFF

by Karla Ashley
(Jamaica & U.S.A)

BRAN-NU ENTERTAINMENT

BRAN-NU ENTERTAINMENT

AWARD NOMINATED INDIE LABEL, BRAN-NU ENTERTAINMENT, SHARES SECRETS TO SUCCESS.

Washington DC, USA. (Feb. 18, 2012) – As major labels continue to report record losses, independent labels such as Bran-Nu Entertainment (BNE) have shown exponential growth. Revenues are just not there to support the way majors use to do business. As they continue to adjust their multi-national business models to coincide with new technological and social developments, indies such as BNE are quick to adapt and capitalize.

Based in Washington DC, BNE has not only taken advantage of the Caribbean music scene, but also the network of Diasporas. BNE’s producer Rhoan Bromfield recently received an award nomination for Producer of the Year for the EP, RUTH, at the 15th annual Washington DC Reggae Music Awards, scheduled to take place in May 2012. BNE artiste, Ruth-Ann Brown, was also nominated for six awards.

READ MORE ABOUT RUTH HERE

“We're humbled by the nominations because of the simple fact that our work is being recognized by our own Jamaican community in the Nation's Capital, Washington DC”, stated producer Rhoan Bromfield.

BNE is a multi-faceted organization specializing in management, distribution, publishing and licensing. They have been a strategic driving force in exposing Reggae music to unconventional markets, whether utilizing high-end marketing techniques such as securing licensing deals for their artistes with airlines travelling to territories such as Europe, Africa and Asia or grass-roots campaigns targeting sound systems and mixtapes.

BNE’s promotional exploits have generated features on national television and airplay on radio stations across the Caribbean such as CVM TV, RJR, IRIE FM and ZIP 103. Paving the way for their artistes to perform to thousands in packed auditoriums and share stages with iconic figures such as Freddie McGregor, Beres Hammond and Ky-Mani Marley.



BNE has achieved all this without spending like major labels do. Almost every campaign initiated by a major label requires millions of US dollars to get their promotional wheels turning, due to the costs of administration and buying out various media. Yet there is no guarantee that a major artiste backed by a multi-million dollar campaign will actually succeed.

Today the risks are even greater because artistes are not earning like they use to, so major label stock prices keep falling. That’s why indie label’s micro-business approach is proving to be far more favourable in turbulent economic times such as these. The fewer labels spend on promotional campaigns, means the more profits they are likely to yield.

With a secure foundation hatched out in the music industry, BNE is content with their current roster. But they still keep a keen eye open for rare talent. When asked what qualities they look for in an artiste, a label spokes person stated:

“When scouting for a Nu Artist, there are several factors we take into consideration. The obvious talent and work ethic is a must, along with being able to embrace the responsibilities of having a public platform.”

Who knows what the future holds for the music industry. If things continue to progress the way they have over the past fifteen years, competition is likely to increase, production costs will fall, marketing will become increasingly accessible and the future of the major label even more uncertain.

For more information contact Karla Ashley. Call: 001 (876) 809 3515 or email: kashley@islandfuse.com

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Comments.

Stories You Might Have Missed

Americans Wants Dancehall artiste Mavado Deported

The ten richest Jamaican Dancehall & Reggae Music Entertainers

Plot Uncovered to Kill Entertainer Vybz Kartel

Vybz Kartel says Tommy Lee and Popcaan have betrayed him

Spice Lashes Youth View Awards Show!

Elephant Man said Beenie Man is Badmind

Alkaline Picture Before he started Bleaching his Skin

Dancehall artiste Alkaline's new team is call the "SCUMS"!

Mr. Vegas Replies to I-Octane, says "badmind" not in his DNA !

Custom Search

Lyrics ~ Videos ~ News ~ Whats New ~ Articles ~ Booking ~ Frontpage

HOT ON THE WEB NOW!

Loading...

MORE TOP STORIES HERE >>>>>

Contact us :  BBM: 330E61A0..Tel:1876-837-7665..1876-395-8008 or

 INFO@DANCEHALLREGGAEWORLD.COM  for information on how to get your information posted on our site.


SEND ALL DANCEHALL AND REGGAE MUSIC RELATED ITEMS TO INFO@DANCEHALLREGGAEWORLD.COM


Symba Daninjah - Go Down (Official Video)

Symba Daninjah Inked Major Record Deal with Famous Records


Recent Articles

  1. Balla G - dancehall and reggae music producer, artiste and actor

    Mar 03, 15 07:01 PM

    Recording artiste/producer Balla G is currently one of the hottest dancehall artiste on radio stations in the UK.

    Read More

  2. Tuff Gong International & Jampro Set To Present The Jamaica Film Festival

    Mar 03, 15 05:39 PM

    The Jamaica Film Festival is aimed at * Showcasing Jamaica's content creators * Highlighting Jamaica as a destination for location filming * Increasing

    Read More

  3. Natty Power Records Gaining Recognition In The Music Business

    Mar 03, 15 05:17 PM

    Natty Power Records is an up and coming record company headed by veteran producer Houte, who started under the tutelage of his uncle Buju Banton.

    Read More

  4. Symba Da Ninjah New Album 'Go Fe De Gold' In Stores Now!!

    Mar 03, 15 04:40 PM

    The new album 'GO FE DE GOLD'. All song are mixed and mastered to best professional quality, unlike the free downloads you may have. GO FE DE GOLD is

    Read More

  5. 21st Hapilos New MUST Have Releases + Konshens Video Spotlight: Fix Up Riddim, Advice Riddim, Vybz Kartel, Popcaan, RDX, Alkaline, Jah Wayne & More

    Mar 03, 15 02:45 PM

    21st Hapilos Digital Distribution is the largest digital distributor of Dancehall, Reggae and Caribbean music. We have successfully placed Reggae and Dancehall

    Read More

GET YOUR MUSIC & VIDEOS POSTED ON DRW


Candid Pic: Reggae Royalty Meets Rock Royalty


Robbo Ranx Interview With Mavado



Roots Festival: Interview with Jamaican reggae singer, Scratchylus


Mavado and his First Born taken Back in 2002


Artiste of the Month


"Recording Symba Daninjah




SHARE 1 LOVE



Enter Your E-mail Address
Enter Your First Name (optional)
Then

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Newsletter.

Little presence of Jamaican musicians on Billboard Reggae charts

MORE TOP STORIES HERE


Get Your Questions Answer In Our Help Center
Question about songs & Titles only! [click here]


SPONSORS Sites
Negril Vacations
seasandsunjamaica
my-island-jamaica.com
keepitjiggy.com
reggae-online.com
caribbean-fun-cruises.com