Dancehall artiste Peppery teams with Friendly Fire for a Digital Identiti
by Clayton Brown
UK-based dancehall artiste Peppery has joined forces with Friendly Fire Music for the digital distribution of his 16 track album ‘Mistaken Identiti,’ which can now be downloaded from a number of websites including iTunes, Amazon and friendlyfiremusic.com.
Originally launched in August 2011 as a limited edition CD on Peppery’s own label Bongo Chilli Records, the album became available for downloaders three months later.
Peppery, with this set, is lyrically awesome and exuberant in an invigorating display of maturity, energy and versatility. Packed with a mixture of dancehall, roots and other genres, ‘Mistaken Identiti’ is sizzling hot and sheer class.
Already storming the airwaves, the inclusion of the previously released ‘The Score’ and ‘Same Fren' underlines the wide appeal of the album in a must for the connoisseurs and those savouring Peppery’s fiery, unique and infectious brand for the first time. The album’s lyrical power and potency is succinctly captivated by the thumping beats, catchy lines and riffs from start to finish.
Make no mistake, this original, well-produced and stylishly penned package from Peppery with contributions from Daddy Freddy and Ras Tweed is a ‘must have’ and an inspiration. Like other artistes who are churning out quality material on their own labels with pleasing consistency, a new era is unfolding in the UK music scene.