Adrian Williams otherwise known as TruVice is a Reggae-Soul singer based in Clarendon, Jamaica. As his name implies, he has a powerful singing voice with which he delivers soulful messages via music.
Though TruVice was passionate about music since he was a child, it was not until May 2012 that he finally made the commitment to pursue it as a career.
As he recalls; he was working at a
security company in Trinidad and Tobago late one night when one of his
co-workers began playing some dancehall rhythms and asked him to freestyle.
Initially he was not sure what to say but he made something up and everyone
enjoyed it. The following day he went on his computer, searched for
instrumentals and began writing lyrics. It was at that very moment, while
formulating rhymes that he decided to follow his passion.
TruVice first went to
Trinidad and Tobago in 2007 (for work) and have been going back and forth since
then. However, after the freestyle experience in May 2012, he returned home (to
Jamaica) in August to focus on his music and have not been back to Trinidad
Towards the end of 2012, one of his friends connected him with Kemar “Di-Kemys” Whittingham of Big Ship Records (home of veteran singer Freddie McGregor). TruVice recorded one of the songs he composed while he was in Trinidad and Tobago, “pressure” on a rhythm presented to him by Di-Kemys. “Pressure” is TruVice’s fourth official studio recording. It was inspired by the hardship he was personally experiencing at the time (which for the most part was a hand to mouth type of lifestyle).
In addition to that, he was constantly hearing others around him
complain about going through similar difficulties. Like most artists, TruVice
took out his frustration in the form of a song. As soon as it was released the
song started to get regular rotation on Jamaican and international radio
TruVice is currently engaged in promotional activities right across the island. While he waits for the release of three other songs that was recorded for other producers, namely; J-Island and Mobys Records, he is keeping busy by performing on local stage shows and working on new material.
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