PRESSURE , the US Virgin Islander who earned the love and respect of Jamaican reggae lovers, is gearing up to release The Sound. The new album, released on IGrade Records and Buss Pipe records, is set to hit the streets on April 15 while he will be promoting heavily in his adopted home.
The artist initially burst onto the local and international scenes with 'Love And Affection,' the 2007 hit. Now he has teamed up with Grammy-nominated roots producers Zion I Kings to produce this, his 4th studio album.
Launch Activities Sunday, April 13: Pressure will perform at Kingston Dub Club, the premier roots venue located in Jack's Hill, Saint Andrew, 8 pm - 12am, alongside I Grade Dub, with special guest appearances by Lutan Fyah, Jah9 and Ziggi Recado.
Wednesday, April 16: Dubwise Jamaica, I Grade Records and Buss Pipe Records present Pressure's JA Album Launch Party at the Whitebones venue on Mannings Hill Road, 8pm -12 am.
In addition, a music video shoot for album track, 'Show Love' will take place at yet-to-bedisclosed venues with directors El Puru and Sameel 'Kush-I' Johnson.