Nuffy raises new generation with riddim
Dancehall emcee-turned-producer Andrew 'Nuffy' Nelson believes that his new Nail Dem riddim project will launch out the next generation of dancehall artistes that promoters and producers will bank on in the future.
"It was around 15 years ago when Chuck Fenda, Spice, Vybz Kartel, I-Wayne, and Gyptian a rise up. Right now, we need to identify, and nurture the new generation of artistes who a go represent fi dancehall inna the 21st century," he said.
Nuffy has produced a new riddim with a novel concept: all new artistes and no established acts. It is a radical move that cuts against the grain of how dancehall riddims are produced and marketed in Jamaica. However, Nuffy is undaunted by the tough task that lies ahead to 'buss' these new artistes.
"I believe in them. I know talent. When I see artistes like Bookie from Westmoreland, Kalado, Rhyme Minista from Montego Bay, Nesta, Ashleigh Renee from Ocho Rios, Nero, Blingz, Gage from Clarendon, Delilah, Masta Don from Waterford, Tabita Cshae, Stylysh from Waterford, Pesty from Braeton, Inibal from Newlands, Nana yute who name More Money, Propally, Blingz, and Stein, all of them have a community behind them and a push them. Mi know say the project can shot and launch out the next generation," he said.
Stein has been generating a big buzz with Buss My Gun, a hard-hitting diss of rival Popcaan. Bookie is equally impressive with Touch Yu Ankle, while Alliance member Kalado finds another potential radio hit with Baby. Other standout songs includeStylysh with Welcome, Pesty with Siddown, and Gage leads out with title track, Nail Dem. Ashleigh Renee is already No.5 on the CVM Hitlist On the Rise chart with her video, Lose My Breath, on the riddim.
"Mi always lucky wid female artistes," Nuffy said.
Nuffy said the name of the riddim is inspired by the slang 'nail dem', which gained popularity during a recently concluded clash series organised by THE STAR.
"Nana gave me the slang, and the slang came from another bredrin, so mi a the distributor fi it," he said, laughing.
One day, he decided that he had to do something to give dancehall the shot in the arm the ailing industry needed.
"The engineer from Black Spade Production, who is Quarta, have the riddim, and mi come up wid a name for it. Nuffy always willing to help artiste, producers, and promoters. Mi help and build, mi no help and kill. A raise mi raise champion, so when dem come to me and say mi nuh fi go farrin, me decide fi stay and build something new," he said.
The Nail Dem riddim was then born. The project will be released jointly on the Black Spade Production - Nuffy Records imprint.