Irie FM Started transmissions in July 1990, but went on air on August 1, 1990.
The tag line for this 100% reggae and dancehall radio station is, reggae in the morning, reggae in the evening and reggae at night.
At first this idea of an all reggae station seemed impossible. But they Have "reggaelutionised" the airwaves withits format".
This station has done what no other station has done or tried to achieve.
The structure and format of the programs aired has helped tremendously in making Jamaicans aware of their culture.
Irie FM took to the airwaves like storm, developing personal relationship with its listeners, boasting the largest loyal audienceand becoming the people's #1 radio station.
It was also the first station in Jamaica with dependable, non-aligned news and sports, information on the music industry, community and current affairs.
This Station can be found on the FM frequency at 107.1, 107.3, 107.5, 107.7 and 107.9. The range of programmes varies and are tailoredfor your complete satisfaction and relaxation.
They are "The after shock, Early Irie, Running African, Sunday Sunshine, Memories, Cool Vibes, Good Vibes, Wake up Call, Easy Skanking, The Jam, The right Stuff, Sexwise, What's the score, Cutting Edge, Entertainment Buzz and Mix to the Max.
Check out these programs, there will be something of interest to you.
This Station has helped to nature new and old talents.
Reggae Bash is an Irie's production of live performance that runs from 1990-2001. This is where some of the the best new artists are booked to show-offthere talent.
This radio station has the most advanced equipments/facilities in the Caribbean.
They also have listeners from all over the US and not to mention the homeland Jamaica.
IRIE FM had reggaelutionised the airwaves with its Reggae format. Never before has Jamaica and her people been exposed to Jamaican culture and music in the way IRIE FM has done it. The station has developed a personal relationship with its listeners, unprecedented in Jamaican media as the acronym states Innovative Radio Inspiring Everyone. And so, the greatest love story in Jamaican radio began and has become a growing force. In no time, It carved out a special niche and endeared a large, loyal audience, becoming the people's number one radio station.
IRIE FM has arguably presented more fun, topical, current, controversial and relevant issues, than anyone else in the industry. The radio station has become more than just the Mecca of Reggae music and Jamaican culture. It is the home of the hottest group of announcers and selectors assembled in Jamaica.
IRIE is to Reggae music and Jamaican culture what MTV is to America and rock/pop music. This station also has the reputation of being first with dependable, non-aligned news and sports, information on current affairs, community affairs and the music industry. Reggae Bash, which showcased Reggaeís brightest talents at our own White River Reggae Park, in Ocho Rios on the north coast, was an IRIE FM production. Reggae Bash was the most popular series of live Reggae shows in Jamaica, between 1990 and 2001.
Technology and the station has been a wonderful marriage, boasting state of the art digital studios and production facilities. In fact, Irie is reputed to have the most advanced facilities in the Caribbean. The fully-loaded website, with stream, www.iriefm.net has taken the world by storm. Listeners from Australia to Switzerland, from Seattle to Denmark are tuning in to the station. Thousands of people log on to www.iriefm.net as part of their daily routine. The website has clearly paved the way to become a reggae portal of great substance.
IRIE has pioneered new and different ways with the cellular phone, to promote its commanding presence. The station now offers select ringtones and picture logo for cell phones in Jamaica. Another frontier blazed by the ìpeopleísî radio station. IRIE FM has also been the launching pad for some of the industryís most successful acts, like Buju Banton and Sizzla, not to mention hosting some of the worldís most influential opinion leaders such as Louis Farrakhan, Winnie Mandela and Maya Angelou, to name a few. The station has truly become the heartbeat of Jamaica, promoting Reggae music and Jamaican culture with no apologies!"
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