Exclusive!! Reggae Icon and Rock 'N' Roll famer Jimmy Cliff provides the Soundtrack for Volkswagen 2013 Super Bowl commercial.

by DRW
(Jamaica)

Jimmy Cliff Rebith

Jimmy Cliff Rebith

C'mon Get Happy! Reggae icon and Rock 'n' Roll Hall of Famer Jimmy Cliff provides the soundtrack to the highly anticipated Volkswagen 2013 Super Bowl commercial.


We have exclusive behind-the-scenes video and soundbites with Jimmy on location and in the recording studio for you to share with you our online audience with no restrictions or obligations.

During the recording session and “Sunny Side” teaser shoot, Jimmy reminisced about purchasing his first car - a Volkswagen - in London, and discussed his remake of “C’mon Get Happy” (a huge hit for the Partridge Family in the early 1970s) which he renders with an infectious reggae groove!



Marking the fourth consecutive year of Big Game participation, Volkswagen looks to continue in 2013 with the "Get In. Get Happy." campaign. Beginning with "Sunny Side," the campaign is designed to bring a jolt of happiness to consumers' daily lives.

Central to that happy feeling is Jimmy Cliff, a Rock and Roll Hall-of-Famer and reggae legend, singing a new cover of the Partridge Family's theme song, "C'mon, Get Happy" in Volkswagen's new pre-game release ad.

Created by Deutsch LA, Volkswagen's creative agency of record, and directed by the Perlorian Brothers, the two-minute pre-game release features well-known YouTube "celebs" singing along with Jimmy Cliff and learning how to "Get Happy".

Recent Volkswagen Big Game ads have enjoyed enormous success and popularity: "The Dog Strikes Back", featuring the new 2012 Beetle being chased by Bolt the dog, was named one of 2012's leading ads on YouTube. "The Force", Volkswagen's award-winning Super Bowl spot in 2011, was voted the number one ad of 2011 by ADWEEK and garnered more than 55 million views online.

Read more about Jimmy Cliff here

Comments for Exclusive!! Reggae Icon and Rock 'N' Roll famer Jimmy Cliff provides the Soundtrack for Volkswagen 2013 Super Bowl commercial.

Average Rating starstarstarstarstar

Click here to add your own comments

Jan 24, 2013
Rating
starstarstarstarstar
Irie!
by: Malibu Kutt

Jimmy rocks the house and rings the reggae bells!

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Comments.

Subscribe to our Eblast and get the latest Dancehall, Reggae News and Releases sent directly to you.

Enter your email address:

Delivered by FeedBurner


Subscribe to My Dancehall and Reggae Blog (no e-mail necessary), right-click on the orange RSS button (see bottom buttons to the left) and then paste the URL into your RSS reader. Or click on the Google, My Yahoo! My MSN button or Bloglnes button.

To have your projects featured on dancehallreggaeworld.com, Please email us at [info@dancehallreggaeworld.com]

Get your music sent to over 20,000 Subscribers now!!! CLICK HERE FOR MORE INFORMATION

Articles You Might Have Missed ......

Custom Search
Custom Search

Promotions

Skieze - Uber X

Skieze Brand New Single 'Uber X'

Did You Miss These?

Recent Articles

  1. Singer Ibo Fyah Overcoming Poverty

    Apr 24, 17 05:52 PM

    Reggae Singer Ibo Fyah Overcoming Poverty - Fast- rising prodigy Ibo Fyah has yet again struck gold, this time with his latest single Poverty.

    Read More

  2. Nitai Charan Drop Official Video For Mile Away

    Apr 24, 17 04:37 PM

    Nitai Charan - The upcoming Dancehall Artist/Producer travelled the Indonesian islands of Sumatra, Java & Bali for his new video Mile Away.

    Read More

  3. VP of Client Projects & Content Nikki Z Brings Client Dashboard Back to 21st Hapilos

    Apr 24, 17 03:53 PM

    Kingston, New York (MPR Consulting) - You can expect me to be very proactive with our clients in getting to know their expectations and also being very

    Read More

  4. Frassman Brilliant / FMB

    Apr 23, 17 10:29 PM

    International Dancehall/ Reggae Artiste FMB FRASSMAN BRILLIANT Ns Music Enterprise fmbbookings@gmail.com nsmusicenterprise7@yahoo.com booking agent:

    Read More

  5. Reggae & Dancehall Recording Artist Kirk Diamond "Greater" Than Ever

    Apr 23, 17 02:05 PM

    After a brief music hiatus, fans of Kirk Diamond are enthusiastic to see the reggae recording artist back on the scene with new music. The Spanish Town,

    Read More

  6. Fireball Edutainment Delivers “High Definition”

    Apr 22, 17 10:38 PM

    Fireball Edutainment Delivers “High Definition” [Riddim Download ft. Turbulence, Jah Mason & More]

    Read More