Dancehall artiste Ding Dong known for hits such as ‘Holiday’ and ‘Gyalis’ has returned to the spotlight armed with a positive message for the youths.
The entertainer recently joined forces with award winning producer Markus Myrie of Markus Records on a new single titled ‘Protect Your Life’,
that sees a re-invented Ding Dong advocating for Peace, Parental
Counselling, Abstinence and Safe Sex; messages that are seldom
highlighted in an industry known to glorify violence promiscuity and
an effort to reinforce his message Ding Dong also enlisted the services
for noted director Vjone for an official video. Shot throughout the
Corporate Area the ‘Skip To My Lu’ singer used the opportunity to
unite members of a somewhat segregated music fraternity to stand in
solidarity for the youths and parents of Jamaica as he sings “one
life you get one life you live… if you don’t protect it nobody will …
Mothers siddung and talk to your daughters dem nuh use belt buckle
slaughter dem… for the youths weh nuh ready fi turn father yet a condom
keep yuh out of it… protect your life”.
video set to make its official debut on National television next week
features cameo from some of the industry’s biggest and upcoming stars
namely: Mavado, Popcaan, I-Octane, Wayne Wonder, Elephant Man, Nicky B, Versatile, producers Jamie Roberts and Markus Myrie, Voicemail, Denyque, D’Angel and Vybrant.
According to Ding, “This
is not just another song it’s something that’s personal to me as an
entertainer and a father to emit positives messages to the youngsters.
For years various Government agencies and corporate entities have
chiding local entertainers about the lack of positive messages in their
music. So I want to be one of those to help with that change. The youths
are the future and they listen to us more than even their parents
sometimes, so as role models we do have a duty in helping to mold them;
but it’s not only us everyone in society as to do their part including
Ding Dong departed the island last Friday (April 12th) for a two week stint in Florida where he’s expected to launch an aggressive campaign around the project.
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