Cashflow Xtreme has New strategy for getting dancehall videos to go viral
Some local video directors are now using female-led music videos to promote dancehall songs on YouTube.com.
According to Cashflow Xtreme, one of the main directors behind the new promotional strategy, the videos, which use raunchy scenes to promote songs on YouTube, can be more effective than commercial television.
The director recently shot an explicit music video for RDX's single Kotch, featuring local female dance group Russian Roulette. In just a month, the video has had more than a million views on YouTube.com. This is, of course, without any images of the dancehall artistes.
"I had the concept in my mind from I heard the song. Because it's a viral video, I had decided from the start not to show the artistes in the video, basically doing it different from the rest of videos out there. I just wanted viewers to see the Kotch dance move and some bad freestyles," Xtreme said.
The director says he predicted that the video would have been a hit, even before its meteoric rise.
A video of this nature, Extreme explained, would not have the support of commercial television for obvious reasons.
"I even told Russian Roulette Dancers that this is going to go millions, I had a vision and it came through. It is too explicit for local TV, but for cable it's good. I mean, dancing like that is our culture, so it should be normal for viewers to see it. It's just a promotional technique. The first was with Cham's Wine and that got thousands of views in a single day.
Most people don't always get to watch TV, I think there are more people on YouTube than watching TV, because it's more convenient whether at work, school or on your phone. I feel good to know that I've started a movement, it was needed. I appreciate the people for accepting the work of XTREME.ARTS," the director said.CLICK HERE TO WATCH RDX KOTCH VIDEO
Local dance group Breezy Squad also commented on the promotional method.
"A long time people a duh this, people always upload videos of themselves dancing to songs. But I give credit to the video directors who are making it more professional now by using good-quality cameras. Videos like these help to promote the dance groups and the song at the same time. Over one million persons know the song and the dance group now, because of one professional viral video. So that says a lot," Breezy said.
Cashflow Xtreme is currently working on the London Bridge Viral Medley, featuring artistes based in the United Kingdom. Xtreme also has deals to direct a few television commercials, plus launch Cashflow Invasion reality series season two, in coming months.
The Breezy Squad dance group is booked to appear at UWI Carnival from March 14-17. The explicit Kotch music video is available on YouTube. however, viewers must be 18 and over to view the content.