Aidonia Music Featured In 2015 Hip Hop World Championship
PRISM MARKETING CONSULTANTS || JULY 20, 2015 || Currently one of the hottest tickets in dancehall, recording artiste Aidonia continues to break new ground for himself. Following a fiery performance at the 23rd staging of Reggae Sumfest last Thursday at Catherine Hall, Montego Bay, the entertainer has something else to smile about after his single 'Pon Di Pole' was featured in a promotional video for the 2015 staging of the Hip Hop World Championship.
The competition considered to be the 'Olympics of Hip Hop' is slated to draw over 3,500 dancers from more than 50 nations. The prestigious competition is scheduled to unfold at San Diego State University's Viejas Arena on August 1 and conclude at Harrah's Resort on August 9.
Although the event isn't scheduled until August, several of the participants and organizers recently stopped by San Diego State University's Viejas Arena to scout the location.
Gearing up to release his highly anticipated compilation 'Project Sweat', Aidonia says the inclusion of his song in the promotional video is definitely something of value,
"Pon Di Pole was always one of those songs that people loved, so it's no surprise to see it getting this kind of attention in different markets. It's a great look for the career and we have to say respect to the organizers of that championship and to all the people who were responsible for that video."
The competition was previously held in Las Vegas for the past seven years. Hip Hop international, the organization responsible for the event announced last year, that the World Championship finals will take place at Harrah’s Resort.
Hip Hop International's co-founder, Howard Schwartz, says many of the dancers come from the Southern California region.
"In every area of the world, right now as we speak, there is an event going on," Schwartz tells NBC San Diego. "It could be in Colombia, it could be in Paris, it could be in Brazil or it could be in Nigeria. All over the world there are crews performing and training to win their national championship to get here – San Diego – for the World Championship this summer."
DANCEHALL MUSIC - Dancehall
is a genre of Jamaican popular music that originated in the late 1970s.
Initially dancehall was a more sparse version of reggae than the roots
style, which had dominated much of the 1970s.
REGGAE MUSIC - Reggae
is a music genre that originated in Jamaica in the late 1960s. The term
also denotes the modern popular music of Jamaica and its diaspora. A
1968 single by Toots and the Maytals "Do the Reggay" was the first popular song to use the word "reggae,"