1Love and Made for Good Partner to Create Limited-Edition T-shirt Campaigns to Raise Funds for Global Charities
by amanda billingham
(Jamaica & U.S.A)
Collections inspired by Bob Marley’s vision of a united, caring and hopeful global community.
Los Angeles – (Nov. 9, 2012) – The 1Love Foundation, created by the Marley family to actively realize Bob Marley’s hope for a united and peaceful world, and Made for Good, a brand that raises money for non-profits through apparel sales, are pleased to announce their growing partnership with the launch of limited-edition monthly T-shirt campaigns that benefit 1Love charitable partners. Each design is creatively inspired by Bob Marley; his music, lyrics and life. The inaugural design is synonymous with 1Love’s core mission, “Youth. Planet. Peace,” and features timeless imagery of Bob Marley.
“1Love strives to find creative and compelling ways to work with our charity partners. We are excited to launch this program with Save the Children to provide the much needed books to educate our children” - Cedella Marley.
“We are extremely honored to have 1Love be a part of the Made For Good family, and the Limited Edition T-Shirt campaigns is really the first major step for us as partners to bring about change and support for those in need. I think we really have something special going, and for Bob Marley fans, will offer up some very inspirational t-shirts,” – Mark Bubb of Made for Good.
Using e-tail to power humanitarian change in the world, 1Love and Made for Good will be offering a line-up of men’s and women’s T-shirts, each collection featuring a new design that reflects Bob Marley’s vision of hope and unity. Proceeds from each collection will provide funding and raise awareness for each of 1love’s charitable partner’s vital causes.
The premier collection of T-shirts will be supporting 1Love’s partner Save the Children, the leading independent organization creating immediate and lasting change in the lives of children in need in the United States and around the world. Net proceeds from the T-shirt campaign will help fund Literacy Boost, Save the Children’s innovative, evidence-based educational response to an alarming global trend — the rise in the numbers of children finishing primary school who are unable to read well enough to learn. Literacy Boost is underway across Africa including in Burundi, Ethiopia, Kenya, Malawi, Mali, Mozambique, South Africa, Uganda and Zimbabwe.
“Save the Children is delighted to tee off this new charitable partnership with 1Love and Made for Good. We hope this campaign motivates everyone to snatch up a T-shirt, knowing that part of the purchase will help kick-start a better quality education for African children,” said Carolyn Miles, Save the Children’s President and CEO.
T-shirts retail at $25 with $10 of each purchase donated to 1Love in support of the Save the Children’s Literacy Boost program. The collection is available for purchase online at www.madeforgood.com.
For every #1000 T-shirts sold, Save the Children and 1Love can do one of the following:
· Create 25 new book banks -- or small mobile libraries in communities or schools -- with 100 to 250 books;
· Restock 40 book banks with new reading materials;
· Offer nine teacher training sessions, and provide teaching and learning materials for 60 teachers; or
· Train 100 reading volunteers in communities, and supply them with books and other reading materials.
For more information, to arrange interviews or receive high-resolution images and look books, please contact Danielle Gano, firstname.lastname@example.org, 858.208.9227.
The 1Love Foundation is a public non-profit 501(c)(3) and a global movement created by the Marley family to do good in honor of Bob Marley’s vision of a better tomorrow. Committed to furthering his legacy by fostering programs, spreading ideas, and encouraging good deeds that speak to our three key initiatives: Youth, Planet and Peace. To bring these projects to life, 1Love aligns with charities and causes that support the nourishment and education of children, protect the earth, and promote the wellbeing of humanity in order to create lasting change for generations to come. For regular updates, exclusive invites and information, you can follow 1Love on their Facebook, Twitter or at http://www.1love.org
About Made for Good:
1Love is a partner with MADE FOR GOOD, a collective of like-minded socially conscious brands assembled into one community, sharing a common goal to use retail to power humanitarian change in the world. Each Made for Good brand aligns with a non-profit partner and uses the voice of apparel and accessories to raise money through the sale of its products. Through this innovative process Made for Good utilizes fashion and retail to facilitate a greater purpose. For more information, visit www.madeforgood.com.
About Save the Children:
Save the Children is the leading independent organization for children in need, with programs in 120 countries, including the United States. We aim to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives by improving their health, education and economic opportunities. In times of acute crisis, we mobilize rapid assistance to help children recover from the effects of war, conflict and natural disasters. For more information, please visit: http://www.savethechildren.org.